I've probably seen this store one hundred times over the course of the years it's been there. I am sure I have seen a television commercial for it as well. All of that said, I don't think I have ever gotten past the name

The name rings aloud of a Seinfeld episode of a similar name where the character "Cosmo Kramer," accidentally received a vanity plate for a New York proctologist. Pretty soon, he was rolling around town with a new nickname.

Although I'm not quite sure that would work with our Secretary of State here in Michigan, it would be worth a try. Even if you had to replace the "s's" with "5's.,"

Video / Youtube

Photo / Dude Ranch Media