Kellogg's

Kellogg’s Enters Pretend Burger Wars With ‘Incogmeato’
Kellogg’s Enters Pretend Burger Wars With ‘Incogmeato’
Kellogg’s Enters Pretend Burger Wars With ‘Incogmeato’
There are wars and there are wars. On the positive side, a good 'ol gas war saves you money at the pump. And now, there's a battle developing in the fake meat world. With Impossible Burgers selling like hot cakes (there's got to be a better way to word that), and Beyond Burgers doing well, too, now Kellogg's has entered the battle for hearts and stomachs of consumers with "Incogmeato".