Gov. Whitmer to Launch $20M 'You Can in Michigan' Ad Campaign

Governor Gretchen Whitmer announced a new ad campaign on Tuesday.

On Tuesday, October 10th, 2023, Gov. Whitmer and the Michigan Economic Development Corporation gave details of the new "You Can in Michigan" ad campaign that will attempt to attract workers to the state.

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The new $20 million ad campaign will include TV commercials, radio spots, print ads, social media advertising, and a new website called themichiganlife.org. The campaign will feature what makes life and careers in Michigan so attractive. The new website will help potential workers looking to move to Michigan explore the state, calculate their cost of living, and more.

Michigan is a welcoming, inclusive state with strong career opportunities for workers and resources for cutting-edge, high-tech industries that will define the future...Our new, national campaign—’You Can in Michigan’—will attract talent and grow our population and economy by sharing our story and showing the nation what we have to offer. From a great quality of life, good cost of living, and strong economic opportunities, there’s something in Michigan for everyone. We have made huge strides to make Michigan a better place to live, work, and invest, and now, we have to go on offense. Let's go from just believing in Michigan to bragging about Michigan...said Governor Gretchen Whitmer

This new campaign will target potential workers in California, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Pennsylvania, Texas, Washington D.C., and Washington State.

To learn more about the new campaign, click here.

Source: Michigan.gov

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Source: Gov. Whitmer to Launch $20M ‘You Can in Michigan’ Ad Campaign

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