According to a report at, the last of the Toys R Us stores will close this week, marking the end of an era. Geoffrey Giraffe and friends will be relegated to trivia games for years as iconic marketing mascots.

The news doesn't come as a shock as the chain announced its liquidation plans in January. But, for the longtime Toys R Us and Geoffrey lovers like me, the report is another reminder of retail reality in a millennial's world.

I don't wanna grow up...but, the time has apparently come.


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