We always encourage you to "don't shop, adopt." And some superstar athletes (and now beer companies) are helping to make that an easier task for you and your family.

After the Big Game this past Sunday, Kansas City Chiefs defensive lineman Derrick Nnadi paid for dog adoptions at a Kansas City shelter.

Tuesday, Coors Light said hold my beer… literally! (WFLA)

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Coors Light will reimburse up to $100 in fees for 1,000 dog adoptions across the country for pups taken to their forever homes between February 4th - 21st.

YOU DO NOT HAVE TO PURCHASE BEER TO PARTICIPATE.

But you must be 21 and up.

Offer is good for the adoption process of one (1) dog (“Adoption”).

Eligible participants can text “COORS4k9” and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees. For a full look at terms and conditions click here. (WFLA)