As if the song weren't played enough. Led Zeppelin's "Whole Lotta Love" was used by Dior Homme in their new ad campaign. Clearly they are trying to dig in the pockets of the over 30 crowd with the music and appeal to the younger kids with the hip black and white commercial. The women will tear off your clothes if you wear this cologne. Side effects include staring blankly off in the distance, while sitting on your trailer. Smoking in the bathtub with your clothes on and walking through the women's dressing room with a smug look of self satisfaction on your face.

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