I know how weird that sounds but it's true! Parents all around the world are throwing a slice of cheese on their baby's face and honestly, it's hilariously adorable.

It's called the #CheesedChallenge and it all started because of a dad from Michigan! He posted a video on his Facebook page titled "Attack of the cheese Episode 2" and you see a hand throwing a slice of cheese at an unknowing baby boy. As you can see the kid doesn't look very amused *insert crying laughing emoji*

The video was then posted on Twitter and then it spread like wildfire from there. Parents everywhere are now throwing a piece of processed cheese onto their angel-faced babies.

However, it's 2019 and not everyone thinks this is all fun&games. Executive Director for Children's Rights told NBC New York that while it isn't child abuse she wants parents to think twice before chucking the cheese.

Throwing cheese at helpless babies can, in some cases, shock them and lead to unnecessary discomfort. Is that really worth a few social media likes?

I'll leave that question unanswered...

With all the weird and dangerous social media challenges, at least people are having fun fondue with this one. Check out the compilation video below, my personal favorite is around the :27 mark.