I'm lovin' it! The brain trust that brought you the Mc DLT, Big Tasty and Fish McBites, now bring you Ronald McDonald made over. The branding crew in the head office had a new costume designed by Tony Award winning designer Ann Hould-Ward. Click here for the full story and front view.

Click here for the rear view.

I have always loved McDonalds but have never been a fan of Ronald. I appreciate the great work done at the Ronald McDonald House Charities but Ronald has always tripped me out. I loved Grimace, Mayor McCheese and the Hamburglar. Does this new Ronald want to make you eat Big Mac's? Do you like the new makeover?

While you reminisce about choking down a cardboard McLean Deluxe, check out these other brilliant McDonalds ideas that didn't work out so well.