If you didn't renew your MSU Football season tickets by March 2016, your season package did not include tickets for the Michigan or Ohio State games this season, yet your seat licensing fees continue to grow. Tailgaters can no longer have food catered to their party site, unless you use the university's catering service. There's a new licensing and broadcasting deal with Fox Sports that has opened up a new revenue stream to the tune of $150 million. Parking and shuttle costs are on the rise. These are all results of success. And, maybe success has gone to the heads of some administrators in the athletic department.

Well, as some of those individuals eat a full course meal of crow with humble pie for dessert, it's hard not to laugh about the problem that has been created by a horrible losing season. According to a report in the Lansing State Journal today, you can get tickets for Saturday's Michigan State/Rutgers game cheaper than a movie ticket on StubHub. Tickets are selling on the exchange site for as little as $6. Hell, you can get lower bowl tickets for less than the cost of a pitcher of beer!

Yes, we are talking about one game featuring two dog $#it teams. But, make no mistake, this abomination of a football season will have lasting effects. I can imagine the powers-that-be who are responsible for things like securing donations, selling season ticket and suite packages, and securing advertising rights on campus are sweating a little more these days in the wake of a 2-7 season.

But, there is some good news for these folks. Before an almost decade long run of success on the football field, there were four decades of overselling a mediocre product. Those notes and instruction manuals have to be on a bookshelf somewhere in the halls of Jenison Fieldhouse.